A wide array of Medicinal and Healing properties offered by the drink to foster kombucha market trends
Kombucha is basically a fermented tea that
belongs to the functional beverage industry. Attributed to its probiotic
properties, kombucha helps to maintain the balances of essential bacteria in
the digestive tract and improves the immune system. The shifting consumer focus
from dairy products to effective and effective probiotic drinks is anticipated
to boost the kombucha market outlook in the coming years.
Talking of its medicinal and healing
properties, Kombucha helps fight cancer, arthritis, and other degenerative
diseases. Moreover, it has the ability to detoxify the body, increase energy
levels, increase metabolism, rebuild connective tissue and reduce headaches,
all collectively increasing the product demand. several studies have shown that
Kombucha consists of the rich amount of bacterial acids and enzymes that aid
the detoxification process, and thereby reduce the burden on the pancreas and
liver. Ever-increasing awareness of the health benefits provided by kombucha
coupled with a surge in demand for dietary supplements is expected to stimulate
the Kombucha Market trends over the forecast period.
In terms of flavor, the kombucha market is
divided into two main segments --original, and flavored kombucha tea. While
many manufacturers offer a variety of flavors along with the original raw form,
the increasing investments to the research and development to formulate new
exotic flavors should help in the expansion of kombucha market size apparently.
Flavored kombucha tea segment is therefore
expected to maintain its double-digit growth rate contributing to the majority
of kombucha market share by the end of the forecast period. The growth can be
owed to the easy availability of several flavors and ease of customizations.
Besides, the wide availability of cheap kombucha homebrew kits has been also
increasing product popularity, in turn, driving the kombucha market growth.
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Based on distribution channels, the
kombucha market is primarily divided into online and offline store segments,
where the offline segment includes supermarkets and other retail stores.
Supermarkets held the largest revenue share in 2019 due to their high
accessibility and rising trend of shopping at bigger and well-organized stores.
The supermarkets not only speed up the product sales but also marketing new
products which further starts a chain reaction. Moreover, most of these
mega-stores offer huge discounts on introductory products due to their high investment
capacity, which further adds up to the segmental growth.
The North American region dominated the
global kombucha market in 2019 with a revenue percentage of over 50%. The rapid
adoption of health and wellness products complemented by the increased spending
power of the middle-income groups remains the key driver for regional growth.
Besides, increasing demand for non-carbonated and low-calorie drinks should
spur the North America Kombucha market demand in the years to come.
Author Name : Report Hive Research