The growing demand for end-to-end application hosting coupled with the rising need to improve and secure critical business applications will drive managed application services market growth.  In addition, the migration of applications and workloads to the clouds will create new business opportunities for Players, as the demand for outsourcing application maintenance tasks such as deploying patches and upgrades, and monitoring applications, are also expected to rise in the coming years. Moreover, the expansion of managed application services market size is anticipated to be further supported by the increasing levels of complexity in managing the application at the organizational levels.

Rising adoption of cloud technology has created significant demand for managed application hosting services. Application hosting services allow clients to focus on improving their applications instead of worrying about infrastructure issues. Cloud engineers manage the infrastructure, including OS patches, upgrades, monitoring, and more, so that development teams can focus on core business goals. The need to evaluate applications throughout their life cycle will further boost the Managed Application Services Market outlook during the forecast period.

One of the major advantages of opting for Managed Application Services is the reduced risk of downtime by making it easier for managed service providers to monitor and maintain business applications by offering subscription-based pricing for small and medium businesses. Large enterprises particularly recognize the importance of reducing IT downtime for business applications, which can result in significant revenue losses. The increasing business risks associated with application vulnerabilities are thereby forcing the businesses to employ managed application services to reduce the risk of downtime.

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In addition, managed application service providers have access to a pool of skilled professionals who are experienced in managing a variety of critical business applications. Therefore, by choosing a managed service provider, organizations don't need to worry about recruiting and training the IT staff, as it’s taken care of by the best resources from the service providers. And here having the application monitored by best resources ensures improved performance, system availability, application uptime, and security of business-critical applications across all sectors. Apart from the software perspective, application monitoring and maintenance also involve IT hardware, further increasing the complexity of the business-oriented organizations.

  Thanks to the hybrid model of deployment which takes care of the overall application infrastructure without additional hardware investment.

The increased complexity of the application infrastructure has given rise to the adoption of the hybrid model in large enterprises, creating new opportunities for managed application services market players. The shifting preferences toward minimizing capital and operating expenses by outsourcing the complex technical tasks is expected to stimulate the managed application services market trends during the forecast timeline.